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Marketing Financial Services To Women

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... financial services. Adjustments that will have to be made to successfully market financial and insurance services in China will have to company of energy. Lutchen writes about a mid-market financial-services firm that he worked with, that couldn't find a technically financial services. Purpose of the Project: To examines the process and potential success of a financial services organization in the Hong provide services for the products introduced. Opportunities for IAG: The market for financial services is constantly increasing. Individuals are in constant need of the financial sector and in the financial services industry, the prospect of working with market leaders and doing ...



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Sources list for MARKETING FINANCIAL SERVICES TO WOMEN:

Financial Services Authority. (2002). The FSA's regulatory approach to financial promotions. U.K.: Financial Services Authority. Available from: http://www.fsa.gov.uk/pubs/other/fin_promo.pdf Accessed 8^th February 2005
Advertising and Sales Promotion

White, Lawrence J. (1996). "Competition versus Harmonization: An Overview of International Regulation of Financial Services," in Claude Barfield, ed., International Trade in Financial Services. Washington: American Enterprise Institute, pp. 5-48.
The Deregulation of Australian Financial Systems

U.S. Small Business Corporation. (2003). Financial Services Fact Book. Financial Services Fact Books.
Forming a Bank Holding Company

SooHoo, Cheryl. "Man, it's hard to get ahead ; Ambitious women must have it all: Timmermann, Sandra. "Planning for the future: A focus on mature women." Journal of Financial Service Professionals January 2002. ProQuest Resource.
Women in Corporate Professions

PRACTICAL LAW COMPANY. (Jan 13^th 2005). PLC Financial Services - Financial Promotion. U.K.: Legal & Commercial Publishing Ltd 1990 - 2005. Available from: http://fs.practicallaw.com/0-200-1106 Accessed 9^th February 2005
Advertising and Sales Promotion

 

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